The new wave of digital fame is young, stylish, and completely unstoppable. From viral dances to surprise collaborations, these under-25 creators have become the faces you can’t scroll past. They’re not just popular on TikTok or Instagram — they’re dominating headlines, trending searches, and gossip feeds across the US and UK.
Charli D’Amelio – The Reigning Queen of Gen Z Fame
At just 21, Charli D’Amelio remains the blueprint for how far a TikTok star can go. What started as short dance clips in her bedroom turned into a full-blown career — TV appearances, brand deals, and even Broadway. Every hairstyle change, red carpet appearance, or new relationship rumor keeps Charli’s name buzzing online. She’s no longer “just a TikToker”; she’s a full-fledged pop culture icon.
Dixie D’Amelio – The Music-Driven Star with Edge
While her sister Charli dances her way through fame, Dixie D’Amelio has carved her own lane in music. Her singles have made waves on streaming platforms, and her edgy fashion choices often set the tone for TikTok style trends. Whenever she drops new music or appears at an event, fans flood Google and social media with searches to see what she’s up to next. Dixie brings a little rockstar attitude to the influencer world — and audiences can’t get enough.
Also read: Hottest Hollywood TV Shows & Must-Watch Actors 2025: Your Guide to the Biggest Series in the US & UK
Loren Gray – The Original TikTok Superstar Who Never Misses a Beat
Before most people even knew what TikTok was, Loren Gray was already a star. Now in her early twenties, she’s evolved into a pop artist and style icon, with a loyal fanbase that’s followed her from the Musical.ly days to global stages. Loren’s music releases, Instagram glow-ups, and unfiltered moments keep her trending month after month — proving that staying real is the secret to staying viral.
Emma Chamberlain – The Cool Girl Who Made Weirdness Trendy
Emma Chamberlain doesn’t need viral dances — her personality does the job. The YouTube-to-Instagram star has become a symbol of effortless authenticity. Whether she’s hosting celebrities at the Met Gala, sipping coffee on her podcast, or posting a perfectly imperfect selfie, Emma dominates both social and mainstream attention. She’s relatable, funny, and effortlessly cool — the internet’s favorite combination.
Olivia Rodrigo – From Disney Darling to Global Superstar
Yes, Olivia Rodrigo is a Grammy-winning artist, but she’s also one of the most talked-about young influencers online. Every time she releases a new song or shows up at an award show, TikTok goes into overdrive. From heartbreak lyrics to red carpet looks, Olivia has mastered the art of blending music, emotion, and viral moments. She’s proof that real talent can make just as many waves online as any trending dance.
Also read: Top Young Female Influencers Under 20 on Instagram & TikTok
The UK’s New Generation of Digital Darlings
Across the pond, the UK is producing its own crop of under-25 stars who are lighting up timelines and gossip columns.
Rosie McClelland, who first went viral as a child performer, has reinvented herself as a confident singer and influencer — and Gen Z fans love her glow-up era.
Meanwhile, rising TikTok personalities like Flossie Clegg and Max Balegde are mixing humor, lifestyle content, and unfiltered honesty in ways that British audiences can’t get enough of.
Whether it’s Max’s hilarious takes on influencer culture or Flossie’s fashion diaries, their authenticity keeps them at the top of UK searches week after week.
Why They Stay Viral
Part of what keeps these young stars in constant rotation is how real they seem. They share their ups and downs, let fans in on their daily lives, and aren’t afraid to laugh at themselves. Their fame feels personal — like watching your funniest or most stylish friend suddenly take over the internet.
But make no mistake, behind every viral post is a sharp sense of branding. These creators know exactly how to keep audiences curious — and curiosity is what drives every click, search, and share.
FAQ
Who’s the most popular under-25 influencer right now?
Charli D’Amelio continues to lead the pack, with Emma Chamberlain and Olivia Rodrigo close behind in overall global reach.
Who are the UK’s biggest young creators?
Rosie McClelland, Flossie Clegg, and Max Balegde are among the most talked-about names under 25 in the UK social media scene.
Which influencer has the most crossover fame beyond social media?
Olivia Rodrigo, whose music career has made her one of the biggest names in both entertainment and influencer culture.
What makes these influencers so viral?
A mix of authenticity, timing, and smart branding — plus an audience that can’t get enough of watching them grow up online.
20 More Young Instagram & TikTok Stars Taking Over the World
These rising Gen Z icons aren’t just famous — they’re shaping the future of pop culture. From Asia to Europe to Latin America, these 20 under-25 creators are redefining what it means to be viral in 2025.
Khaby Lame – The King of Silent Comedy (Italy/Senegal)
Khaby Lame’s facial expressions are global currency. Without saying a word, he’s become one of the most-followed TikTokers in history. His signature “no words, just logic” reactions made him a favorite from Milan to Mumbai. Now at 24, Khaby has become a household name with brand partnerships and a digital empire built on simplicity.
Bella Poarch – From TikTok Loops to Music Charts (Philippines/USA)
Bella Poarch turned her viral lip-sync videos into a full-blown pop career. Her breakout single “Build a B*tch” shot up the charts, proving that she’s more than just a face on TikTok. With millions of followers and a signature aesthetic, Bella is one of the most recognizable Gen Z figures in the world.
Noah Beck – The Internet’s Favorite Athlete-Turned-Star (USA)
Former college soccer player Noah Beck became TikTok royalty with his charm and clean-cut style. Since then, he’s modeled for fashion brands, appeared in shows, and continues to be one of the most-searched male influencers under 25.
Also read: The Must-Watch TV Shows and Breakout Stars Capturing the Gen Z Zeitgeist in the US and UK
Avani Gregg – The Makeup Artist Who Made It Big (USA)
Avani Gregg’s transformation videos and bold style earned her a massive following. At 22, she’s not just a TikTok trendsetter — she’s a beauty entrepreneur, actress, and red-carpet regular.
Addison Rae – The All-American Influencer Icon (USA)
Addison Rae has done it all — acting, music, fashion, and dance. Her mix of glamour and relatability makes her one of the most Googled Gen Z influencers worldwide. Every new project she launches instantly becomes trending news.
Brent Rivera – The Boy-Next-Door With a Billion Views (USA)
Known for his funny skits and collaborations, Brent Rivera has grown from Vine fame to a cross-platform powerhouse. His mix of humor and charm keeps his millions of fans glued to his content.
Nessa Barrett – The Emotional Pop Princess (USA)
Nessa Barrett took her raw honesty and dark aesthetic from TikTok straight into the music industry. Her heartfelt lyrics and signature style have made her a rising star in both pop and online culture.
Zach King – The Magician of the Internet (USA)
At 24, Zach King continues to be the master of short-form magic. His mind-bending video illusions rack up millions of views across TikTok, Instagram, and YouTube — and his family-friendly creativity keeps him trending around the world.
Sabrina Carpenter – The Pop Star Who Went Global (USA)
While Sabrina Carpenter started as an actress, her witty lyrics and bold stage presence turned her into one of the most-searched young performers online. She’s a TikTok and Instagram sensation, with fans dissecting every lyric and look.
Bretman Rock – The Beauty Comedian from Hawaii (USA/Philippines)
Bretman Rock blends humor, beauty, and authenticity like no one else. His larger-than-life personality and confidence have made him a trailblazer for self-expression on social media — and a favorite among fashion brands.
Also read: The Gen Z Actors Who Are Digital Superstars
Riyaz Aly – India’s TikTok Prince (India)
Riyaz Aly became a national phenomenon with his dramatic lip-syncs and stylish looks. His popularity made him one of India’s most-followed creators before TikTok was banned there — and his fanbase remains loyal across platforms like Instagram and YouTube.
Arishfa Khan – Actress and Influencer Extraordinaire (India)
Starting as a child star, Arishfa Khan transitioned seamlessly into social media fame. Her beauty content and dance videos have made her one of India’s most beloved young influencers under 25.
Nikita Dragun – The Glam Queen Who Defines Transformation (USA)
Nikita Dragun is more than a beauty influencer — she’s an icon of empowerment and individuality. Her bold fashion and fearless attitude keep her trending on every platform she touches.
Enola Bedard – The Dancer Who Turned Sidewalks into Stages (Canada)
With her jaw-dropping choreography filmed on city streets, Enola Bedard turned TikTok into her stage. Now, she’s one of the most recognizable dancers online and a go-to face for global brand campaigns.
Josh Richards – The Canadian Heartthrob Entrepreneur (Canada)
Josh Richards went from TikTok skits to co-founding companies and co-hosting podcasts. Still under 25, he’s part of the rare group of influencers turning viral fame into serious business success.
Charithra Chandran – The Actress Winning the Internet (UK)
Best known for her breakout role in Bridgerton, Charithra Chandran’s mix of classic elegance and social media charm has made her a favorite among UK fans — and a rising global influencer beyond acting.
Jungwon (ENHYPEN) – The K-Pop Star Capturing Hearts (South Korea)
At just 21, Jungwon, leader of ENHYPEN, has become one of the most-searched K-pop idols online. His charisma on and off stage drives massive engagement on TikTok and Instagram, making him a Gen Z icon across continents.
Charli XCX (reimagined Gen Z pop powerhouse, UK/Global)
Though slightly older in the industry, Charli XCX’s social media influence among under-25 fans remains unmatched. Her TikTok challenges and open interaction with fans make her one of the most relevant pop voices online.
Paeka Campos – The Latina Creator Everyone’s Talking About (USA)
Actress and influencer Paeka Campos gained attention for her skits, emotional posts, and authenticity. At 22, she’s one of the breakout Gen Z creators merging acting, fashion, and real talk into one relatable online persona.
Kris Collins (Kallmekris) – Canada’s Comedy Queen (Canada)
Kris Collins turned quick, character-based sketches into a full-blown comedy empire. Her ability to mix humor with heart has made her one of the top female creators worldwide — and her fanbase spans every continent.
Bonus: Baby Reindeer Trend Influencers (UK)
Riding the wave of the Baby Reindeer Netflix craze, young British creators who parody or analyze trending shows are also going viral — proving that cultural commentary is the next evolution of online fame.
The Global Wave of Gen Z Fame
This generation of digital creators isn’t just chasing followers — they’re building careers that cross borders, industries, and platforms. Whether they’re singing, dancing, acting, or just being unapologetically themselves, these under-25 influencers are defining what entertainment looks like in 2025 — and the world is watching, liking, and sharing every moment.